February 4th is World Cancer Day
Raising awareness for cancer
World Cancer Day, observed annually on February 4th, is an international awareness day aiming to raise awareness about cancer and encourage its prevention. The World Cancer Day 2025-2027 theme, “United by Unique,” reminds us that every cancer journey is unique and encourages us to see the individual behind every diagnosis.
On this World Cancer Day, we want to highlight the importance of accessible diagnostics and the critical role of early detection.
Colorectal cancer – the importance of early detection
Colorectal cancer is the third most common cancer and the second most common cancer-related cause of death worldwide. Around 1.9 million colorectal cancer cases are diagnosed annually.1
Early detection can significantly increase the chance of survival, and screening programs have been shown to reduce both incidence and mortality.2
QuikRead go iFOBT – a point-of-care FIT test
QuikRead go iFOBT is a point-of-care faecal immunochemical test (FIT) used for the detection and quantitation of faecal haemoglobin (f-Hb) in stool samples. The test can be used to support clinical decision‑making in routine physical examinations, for symptomatic patients, and in colorectal cancer screening. Instrument-read results are ready in just minutes.
Learn more about QuikRead go iFOBT on our product page.
Our commitment
At Aidian, we are committed to supporting healthcare professionals with reliable, high quality diagnostic tools that help improve patient outcomes. If you would like to learn more about our solutions or discuss how we can support your diagnostic needs, please contact our team.
References:
- World Health Organization. Global Cancer Observatory database. https://gco.iarc.fr/ Accessed 3.2.2026.
- World Health Organization. Colorectal cancer. https://www.who.int/news-room/fact-sheets/detail/colorectal-cancer Accessed 3.2.2026.