Skip to main content
Global
Global Fin Swe Nor Den Ger Cze Svk Pol Hun Nld Bel (nl) Bel (fr) USA
Log in
  • Aidian – Your aid in diagnostics
  • Products
  • About us
  • News
  • Antimicrobial resistance
  • Aidian Academy
  • Customer stories
  • Events
  • For distributors / Log in
Contact us Search
Logo
Contact us
  • Point of care
  • Microbiology
  • Molecular diagnostics
  • Hygiene monitoring
  • RIA / Collagens
  • Respiratory tract infections
  • Products available in the USA
Point of care
  • QuikRead go system
  • QuikRead 101
Read more
QuikRead go
  • QuikRead go Plus Instrument
  • QuikRead go Instrument
  • QuikRead go easy CRP
  • QuikRead go CRP
  • QuikRead go CRP+Hb
  • QuikRead go wrCRP
  • QuikRead go wrCRP+Hb
  • QuikRead go HbA1c
  • QuikRead go Strep A
  • QuikRead go iFOBT
  • QuikRead go accessories
QuikRead go
Microbiology
  • Uricult
  • Uricult Vet
  • Cultura M
Read more
Molecular diagnostics
  • SIBA
Read more
SIBA licensing and partnering opportunities
Read more
Hygiene monitoring
  • Easicult
  • Hygicult
  • Clean Card PRO
Read more
NEW! A comprehensive guide to monitoring surface hygiene now published
Read more
RIA / Collagens
  • UniQ
Read more
  • Our history
  • Board and management
  • Sustainability
  • Culture
  • Careers
  • Employee stories
  • Partnering and licensing
  • UN Global Compact Commitment | Aidian
  • News
  • Product news
  • AMR
  • Events
  • Stories from customers
  • COVID-19
  • About C-reactive protein (CRP)
  • AMR interview
  • CRP and lower respiratory tract infections
  • Educational materials
  • QuikRead go CRP products
  • Spreading of antibiotic resistant bacteria
  • Useful links
  • Generally
  • Product information
  • Courses
  • Documents and materials
  • Frequently asked questions
  • Sleeping hygiene: monitoring cleanliness of pillows and bedding
Logo
Contact us Close
  • Products
    • Point of care
      • QuikRead go system
      • QuikRead 101
    • Microbiology
      • Uricult
      • Uricult Vet
      • Cultura M
    • Molecular diagnostics
      • SIBA
    • Hygiene monitoring
      • Easicult
      • Hygicult
      • Clean Card PRO
    • RIA / Collagens
      • UniQ
    • Respiratory tract infections
    • Products available in the USA
  • About us
    • Our history
    • Board and management
    • Sustainability
    • Culture
    • Careers
    • Employee stories
    • Partnering and licensing
    • UN Global Compact Commitment | Aidian
  • News
    • News
    • Product news
    • AMR
    • Events
    • Stories from customers
    • COVID-19
  • Antimicrobial resistance
    • About C-reactive protein (CRP)
    • AMR interview
    • CRP and lower respiratory tract infections
    • Educational materials
    • QuikRead go CRP products
    • Spreading of antibiotic resistant bacteria
    • Useful links
  • Aidian Academy
    • Generally
    • Product information
    • Courses
    • Documents and materials
    • Frequently asked questions
  • Customer stories
    • Sleeping hygiene: monitoring cleanliness of pillows and bedding
  • Events
  • For distributors / Log in
Popular products
QuikRead go Plus Instrument

QuikRead go Plus Instrument

QuikRead go HbA1c

QuikRead go HbA1c

SIBA

SIBA

Latest news
View all

May 5 is World Hand Hygiene Day

May 5, 2025 | News, Product news

Meet us at EuroMedLab 2025!

April 29, 2025 | Events

Are you prepared for tick season?

April 9, 2025 | News, Product news

  • View all
  • No results found
  • Loading...
News

May 5 is World Hand Hygiene Day

May 5, 2025 | News, Product news

Meet us at EuroMedLab 2025!

April 29, 2025 | Events

Back to all news
December 17, 2024
News

Interview with Ivana Holoubková, Head of Region Eastern Central Europe & Southeast Europe

This year we celebrate our 50-year journey! Since 1974, Aidian has been setting standards in point-of-care diagnostics. Aidian’s sales unit in Czech Republic started in 1992 when Ivana Holoubková, Head of Region Eastern Central Europe & Southeast Europe, established the business unit. She worked as a leader of the branch office for Czechoslovakia, and later, after the disintegration of the countries, leader for the business units in Czech Republic and Slovakia. In 2008, her responsibility extended to businesses also in Hungary and Poland, and in 2020 to countries of Southeast Europe.

After over three decades with our company, Ivana shares her experiences and insights on how her work and the market have evolved over the years.

Ivana Holoubková

Ivana, after 32 years in the company, what kind of memories do you have from the first years working with us?

When I go back in my memories it is like going to another world which many of my young colleagues cannot imagine – namely the work without mobile phones and internet. The notebooks were with Windows 3.1. and presentations were made with transparent sheets and an overhead projector or with slides. Moreover, our region of newly liberated countries had permanent law changes all around businesses. But what I remember very strongly was trust and respect from the people I was cooperating with and it motivated me a lot.

The product portfolio I worked with and its quality was something which I was happy to represent. I was proud to offer products whose quality was very much appreciated. Some of them were unique e.g. ICTP as an unique signal of bone metastasis, soluble transferrin receptor and Pyloriset as first test for Helicobacter pylori at the market in the nineties. The most successful product in the nineties was nephelometer Turbox with a portfolio of 18 specific proteins on the board. The successful sales of Turbox kits, antisera, first generation of QuikRead products and Pyloriset in laboratories allowed us to switch our activities towards point-of-care testing (POCT) market even without having previous sales in primary care.

Is there any specific memorable customer story from the years that you could share with us?

There are a lot of individual customer stories, but I would like to point out the revolutionary change which has occurred in our primary care sector in Czechia. When we started in year 2000 the doctors could only do sedimentation of erythrocytes (FW) or used urine dip strips. All tests were allowed to be measured only in labs. There was no reimbursement for any of the point-of-care (POC) tests either. But Nordic countries were a very big inspiration for our doctors. They used the experience from negotiation at Norwegian Medical Chamber and with primary care doctors in Finland and Norway.

Finally, it was a long journey before the system accepted the interest of primary care doctors to start with C-reactive protein (CRP) POC testing. It was implemented after 8 years due to the challenges in the Czech health system. CRP was the first POC test to get reimbursement, and later there has been more tests. Implementing immunochemical and lately quantitative immunochemical tests into colorectal cancer screening in the Czech Republic has improved the situation with colorectal cancer. In recent years, we have seen a decrease in incidence and mortality.

What have you enjoyed the most in your work at Aidian?

The work for Aidian and with Aidianees is very interesting and motivating still after many years! We are happy that we can work in such an important sector. The influence of our work to reduce antibiotic resistance or in prevention of serious diseases can be crucial. Especially, if healthcare system in more countries start to reimburse CRP POCT or Strep A to motivate primary care doctors to test before prescribing of the antibiotics. Or if quantitative occult blood test is used in colorectal cancer screening or HbA1c in regular follow up testing of diabetic patients. The positive influence to the health of the populations is very inspiring.

Thank you Ivana for the interview! Your passion for your work continues to inspire us.


17-Dec-2024 Author / Kaisa Soirinsuo


Share
Facebook
Twitter
Email

Aidian Oy

Koivu-Mankkaan tie 6 B,
FI-02200 Espoo,
Finland

P.O. Box 83,
FI-02101 Espoo,
Finland

+358 10 309 3000
Company
  • About us
  • Careers
  • Contact us
  • Events
  • Product-specific inquiries
  • Sales support
  • Sales related inquiries
  • Sustainability
Products
  • Point of care
  • Microbiology
  • Molecular diagnostics
  • Hygiene monitoring
  • RIA / Collagens
  • Respiratory tract infections
Quick links
  • Aidian Academy
  • Aidian Connect
  • IFU Revision histories
Copyright © 2025 Aidian
  • Privacy Policy
  • Privacy Statements
  • Cookie Policy
  • Social Media Policy